A content plan, built for you
Ideas for the next four weeks from your listings, open houses, the market and the Bank of Canada, across 40+ post types.
Social media for real estate, done right
Plan, check and post a month of listings in minutes
BuildSocial writes your content plan from your listings, drafts the captions, turns listings into videos and publishes everywhere. Every post is checked against RECO's and FSRA's advertising rules before it goes out.
Free 14-day trialNo card needed to try itRECO and FSRA checks built inHosted in Canada
app.buildsocial.ca · Add a Post
FacebookInstagramTikTokYouTubeLinkedIn
Just listed in Port Credit 🏡 3 bedrooms, a renovated kitchen and a five-minute walk to the lake. Open house Saturday 2–4 pm. Comment TOUR for the details.
Jane Smith, Sales Representative · Lakeside Realty Inc., Brokerage
1/3
2/3
3/3
Saturday, 9:00 amSchedule
Checks
Brokerage named
No promises or guarantees
Price matches the listing
Open house time is upcoming
Caption length
Instagram212 / 2,200
X212 / 280
LinkedIn212 / 3,000
Facebook
Pages
Instagram
Reels & feed
LinkedIn
Profile posts
Google Business
Profile updates
Publish to every network your clients use
FacebookInstagramTikTokYouTubeLinkedInThreadsXPinterestGoogle Business
Everything in one place
Your marketing shouldn't take over your day
From the idea to the reply, BuildSocial does the busywork, so you can spend your time with clients.
Checked before it goes out
Brokerage named, no promises or sold prices, numbers that match the data, and the FSRA licence and APR on mortgage posts.
AI captions for each network
One idea becomes a caption sized and toned for each network, with hashtags and the right length for every one.
Listing videos and slideshows
Turn a listing's photos into a branded video or slideshow, with your name, brokerage and colours, ready for Reels and TikTok.
Schedule everywhere at once
Post now or pick a time. One post, a carousel or a video goes to every account you choose, with a preview for each.
One inbox for comments and DMs
Comments and messages from every network in one place, grouped by person, with public or private replies.
Keyword replies become leads
Someone comments a keyword like "PRICE" and gets a private reply with the details, and lands in your CRM.
Approvals for teams
Agents draft, managers approve. Ask for sign-off on any post, or require it for the whole team.
See what works
Views, likes, comments and shares for every post and network, your top posts, and a CSV export.
Videos without filming
Turn every listing into a branded video
Pick a listing and a style. BuildSocial makes a vertical video or slideshow from its photos, with the price, features, your name and brokerage, ready for Reels, TikTok, Shorts and YouTube.
- Just listed, open house, price change and market update styles
- Your logo, colours and contact details on every video
- Vertical for Reels and TikTok, wide for YouTube
- Captions written for each network
Just listed
$1,249,000
3 bed · 2 bath · Port Credit
Open house
Sat 2–4 pm
3 bed · 2 bath · Port Credit
How it works
One listing. A single post or a complete campaign.
1
Connect your accounts
Facebook, Instagram, TikTok, YouTube, LinkedIn and more, each in a couple of clicks with the network's own sign-in.
2
Pick an idea or a listing
Start from your content plan, a listing, a template, or a blank post. AI writes the first draft if you want.
3
Check, preview and approve
Every post is checked against the advertising rules, previewed for each network, and approved if your team needs it.
4
Publish and follow up
It goes out at the time you chose. Replies land in your inbox and the numbers in Analytics.
Who it's for
Built for the way real estate works
Agents
Show up every day on every network without spending your evenings on it. Your listings, open houses and market updates, planned and posted for you.
- Content plan from your listings
- Listing videos in minutes
- RECO checks on every post
Teams and brokerages
Keep every agent's posts on brand and within the rules. Managers approve, the brokerage is always named, and you see what's working across the team.
- Manager approvals
- Templates and a shared media library
- Team analytics
Developers and companies
Build your own real estate tools on BuildSocial: the same planning, checks, videos and publishing, through an API with keys and webhooks.
- OpenAPI description
- Signed webhooks
- Every network through one API
Why BuildSocial
Made for real estate, not everyone
General schedulers post for you. BuildSocial also knows the rules and your listings.
BuildSocial
General schedulers
Posts to every major network
RECO and FSRA advertising checks
Content plan from your own listings
Listing videos and slideshows
Keyword replies that become CRM leads
Prices in Canadian dollars, data hosted in Canada
Simple pricing
Plans that grow with your business
Prices in Canadian dollars. Every plan starts with 14 days free.
Social Starter
For one agent
$15/month
or $10/month paid yearly
100 AI captions and 10 videos a month
- Facebook, Instagram, YouTube and TikTok
- A content plan with 40+ post types
- RECO and FSRA checks on every post
- Listing videos and slideshows
- Keyword replies
Most popular
Social Pro
For busy agents and teams
$39/month
or $29/month paid yearly
500 AI captions and 40 videos a month
- Every network, including X, LinkedIn, Threads, Pinterest and Google Business
- X's own charges for your posts added at cost
- Manager approvals for team posts
- Post analytics
- More credits for AI and video
Social API
For developers and companies
$39/month with 1 user
$7 per extra user (at least 2 users), or $25/month + $5 per extra user paid yearly
1,000 AI captions and 100 videos a month
- The full API with keys and an OpenAPI description
- Every network, X at cost
- Signed webhooks when posts go out, fail or wait for approval
- Your own tools on top of ours
Extra AI and video credits can be bought any time and don't expire.
Questions
Frequently asked questions
Which networks can I post to?+
Social Starter covers Facebook Pages, Instagram professional accounts, YouTube and TikTok. Social Pro and the API add X, LinkedIn, Threads, Pinterest and Google Business, and Bluesky, Mastodon and Telegram work too.
What do the RECO and FSRA checks look for?+
That your brokerage is named, that there are no promises or guarantees, no sold prices where the board doesn't allow them, numbers that match the listing data, and for mortgage posts your FSRA licence number and an APR wherever a rate appears. Problems are shown before you post.
Is there a free trial?+
Yes, every plan starts with 14 days free. You can connect your accounts, plan and schedule posts, and make videos during the trial.
Can my team use one account?+
Yes. Invite your agents, and turn on approvals so a manager signs off before posts go out, either for the whole team or post by post.
Do I need my listings connected?+
No, but it helps: with your listings connected, the content plan and videos use them automatically. You can always upload your own photos and videos.
Where is my data kept?+
On our servers in Canada. We never sell your data or your clients' information. See our privacy policy for the details.
Your next month of posts is ten minutes away
Connect your accounts, pick your listings, and let BuildSocial plan, check and publish.